The work in this portfolio is from my time at California State University Los Angeles. In my undergraduate studies I majored in Communication with a focus on Mass Media. After receiving my Bachelors degree I continued on and received my Masters Degree in Communication studies. Please see below for work that I submitted throughout my education beginning with my undergraduate work.
Undergraduate Studies in Mass Media & Advertising
The work below is from the advertising course, Advertising Communication COMM-4320-01 instructed by Dr. Kate Kurtin at California State University Los Angeles. The class curriculum was designed around key roles one would find in a traditional advertising agency. Over the course of the semester I researched and created work for the shoe brand Avarcas 101. Although this work was fictitious ( I was not employed by the company), my research skills and creative work is not. To end the semester we got to choose a role of our choice and apply it to any brand of our choosing. For the last assignment I chose to tackle the work of a copy writer for the brand ZOUXOU. I enjoyed learning about all of these roles and would like to find a real role in advertising as a copy writer or creative director.
Roles
Account Manager
In this role I was responsible for researching background on the client, creating mission & vision statements along with competition & SWOT analysis. You can view my work for this role here.
Copy Writer
I really enjoy creating a voice for a brand. In this role I was responsible for the explanation of the copy, how it would reach the audience, creating a timeline and the actual copy to go with it. Check out my work in this role here.
Media Planner & Buyer
This role was mostly research based, I was responsible for creating a media plan, media timeline and media budget. This role required learning how to create and measure Instagram ads. To see my work click here.
Account Planner
As account planner I did lots of research for this brand and came up with consumer segmentation analysis and worked on a creative brief. To see my work in this role take a look here.
Art Director
After all of the research it was time to see the campaign I proposed come together. Here I got to explain color choices, tone and explain how the choices I made would attract the target audience. See my work here.
Copy Writer
For this last assignment I chose to create copy for a brand that I adore and purchase from called ZOUXOU. In this role I created a tagline and explain why a print campaign will be successful for this company. To see my work click here.
The Capstone course I took COMM 4390 – Capstone: Mass Communication Option, I worked in a group as the account manager. We researched and created a social media campaign for a company called The Rode. During the semester I coordinated meetings with team, stakeholders and generated meeting minutes. I managed and created a social media content calendar and contributed, research, product photography, advertisements, advertising copy, blog posts and explanation of research results. The final portfolio came out great and the items I contributed were used by the brand. You can see the portfolio here.
Graduate School
The work below are from projects that I worked on at California State University Los Angeles in the Communication Studies Department while completing my Masters degree.
NCA- G.I.F.T
At the National Communication Association Conference in New Orleans, LA in 2022 I created and presented Advocating through creative scriptwriting for tv and Cultivation Theory under the category Great Ideas for Teaching “G.I.F.T”. You can see it here.
Teaching Video- Agenda Setting Theory
I created a teaching video to quickly explain agenda setting theory with visuals and examples for students to easily comprehend. You can see it here
LAHUNTRESS 